Methods for Generating Ideas

These methods will help you to develop a lot of different innovative blue sky-ideas, which can later be clustered and developed further in something more tangible. The first group of methods can give you new ideas for service improvement from observing users using current service, for example Video Ethnography, Day in the life, Communication Mapping, User Shadowing or talking to user User Forum, Immersive workshops, Focus Groups. The second group of methods directly help you develop new creative ideas; these methods are Brainstorming, Popcorn ideas, Six Thinking hats, Fresh Eyes.