We believe that better services by design means:

Designing for people not patients. Understanding people’s lived experiences, not just as service-users but human beings with feelings and wider goals;

Designing with people. Produce sustainable change by working with service users and providers to include their specialist knowledge and give them a strong voice in how services should change;

Designing for innovation. Use making and other creative activities to explore broader possibilities, focus on solutions and deal with complex problems.
We believe that these aspects are particularly appropriate for dealing with the challenges that faced by an evolving NHS.